health programmes

SLOVENŠČINA

now i would like to show you a different technique i find very attractive. actually it is a digital alteration of an analogue image. the one you can see here was used for a health programme in nova gorica and a doors open day in koper. the poster and the flier for the former and the poster for the latter.

the starting point is a plain brown marker drawing. i discovered that the best results are achieved if the trace is left several times. of course, where the marker trace is atop of another, it becomes darker, and this is exactly what i wanted. because, when scanned, i could changed several parameters in order to obtain the desired effect. this is what it looked like at the end:

HEALTH is not to be TAKEN FOR GRANTED! it is a GIFT OF GOD, but it is in YOUR OWN CARE.

and this is what i did. the obvious change was in the field of colour, so i will show you the step by step procedure, first one being the drawing as it was: to the picture below 10% of red was added in the openoffice drawing sheet.  as this was the second poster (koper is bilingual by law and all public announcement are to be conveyed in italian also) i aimed it in the opposite direction. as the final result of the slovenian poster was in red, i added here 30% of green. it is interesting what it takes for brown to be changed into green, for it is nearer to red. first i took away half of the existing contrast (the one defined as zero, which you can add to, or take from, ranging from 100% to -100%) to the value of -51%, and aded 5% of blue. in the next step the brightness was also taken away to the point of -60%. and finally gamma value (whatever it represents), being 1 in the neutral position, was changed to 10. what i got is vibrant green line in the middle (“morefold“ trace) and lighter, olive green surrounding, making the drawing richer and more likely to please the eye.

why did i chose these four symbols to represent health? well, out of eight natural remedies i could have depicted, i took those that seemed to be the most suggestive. for instance,  everybody knows that our eating habits have the most immediate consequences on our welfare, and it is there that most abuses are suffered. thus the fork and the glass. the footstep represents physical exercise, but can also speak of trampling on the health principles. the heart is in danger if we do not give our bodies and souls the proper nourishment, but it is as well the sign of our willpower, that is in the center of our struggles and decisions. most commonly the heart symbolizes our passions and love. and without love for our creator God, we cannot adequately love ourselves or muster enough motivation to take good care of our lives for the best results.