Sunday, July 31, 2011

healthy cooking class


what is more important than health? i mean, when you have lost it :) anyway, there are a few enthusiasts that do come to cooking classes for prevention's sake. and when edita teaches them, there is a need to design an invitation.

as it usually happens, this time also, there was a very limited time to accomplish it, so i thought of something that was already available. for another health programme i drew items to build the food pyramid. but i wanted them changed, for they were in bitmap format, and coloured. (the leek has slightly dented outline because it was rotated into horizontal position.)

i processed the drawings to have clean surfaces, but i decided to use negatives. when thinking of health the green colour comes to mind, so the objects would be white on a dark green surface. in this way all illustrations other then the main one were again converted into positives. to be able to make a composition, i made the them semitransparent. the final outcome is (almost) shown below:

the chequered line is just opposite of the idea of fast food (coming possibly from the F1 imagery). it is to remind you of an old-fashioned picnic tablecloth and give you an impression of wholesome eating and homely atmosphere. the latter is additionally stressed by the handwriting styled title which says: healthy is tasty.

edita's desire is to enlighten people concerning the delicious outcome of intentional and well-grounded but creative effort to cook in a way that promotes health. but you will never know - unless you check it yourself. do not just leave it all with the visual attraction. do something about your health! it does taste great.


  

Friday, July 22, 2011

waves

SLOVENŠČINA

if you had a very short period of time to produce an inviting flier for a very important event featuring a friend you have in high esteem, what would you do? i mean, how would you illustrate it?

i could try to find a photo of a keyboard on the internet, but i never use those. as proverbial johnny would say, daddy never buys what he can make himself. :) i go by associations. my friend is a pianist-specialist, and she would accompany corporate congregational singing of the renown christian songs in our church. so: singing > sound > waves... concentric circles. singing together - at least two zero points. as always, ideas teem when you work, so dots on letter j would make a good centre, and would be stressed with an odd colour. the missing one (in slovene text of the title there is only one j and not a single i) is set just outside the paper, but the waves spread onto it anyway and cross those coming from the seen dot.

different thickness of the line symbolizes the diversity of timbers in singing, or, perhaps, various consonants. the colour, once it is not orange :), represents emotions we experience singing uplifting music, soothing words about God's love and forgiveness and enjoy grandiose playing of a gifted expert. the event was scheduled in the evening, so you can read the flier in the following way: finish your day with a treat (in cro and slo idiomatic language you would say, “put a dot on the i“) of heartwarming music, that will bring you closer to other people and connect you with God.      

of course, the invitations to be handed to our neighbours needed to be in inverse colours for practical reasons of cutting four of them from one A4 sheet - which makes a margin necessary, and for diversity. but the question raised from my best and worst critics that i cannot avoid, did not touch colours but forms. in unison, they did not find concentric circles remindful of sound. this is strange, because in cartoons and other graphic representations, whatever emits radio waves, “discharges“ concentric circles.

however, the approval came very soon, for izak found the variation of the illustration on the official site of the ljubljana festival, and honestly reported. needless to say, i did not copy the festival's able designers, neither they copied me. sound is a wave, and concentric circles are an excellent representations thereof.

well, i am glad that the waves of our singing together (don't forget the superb playing) touched quite a few hearts and produced the right colour of emotions. with great joy i can say that the event opened a heart of a precious soul, who, several days later, announced her decision to belong to God for-ever. so let your wave reach out.